When thinking about ranking your website in you area you should start by picking keywords like SEO Bristol or something relevant to your particular area. When I work on my own websites I try to ensure the words that I choose make sense to the end user and more importantly they are the ones that are going to sell the most product for me.
There is no point in setting up your whole website to try to attract new customers for a keyword that no-one is actually typing in. Many agencies will offer this keyword research to try to attract you as a new SEO client and so it is worth asking someone to have a look at this before you do a lot of work that could be futile.
Doing this yourself is not that hard but there are limitations, you can get the top line figures for a search via Google Adwords but whilst it does give you the numbers of people that type that do type in and search for a keyword it does not give you an accurate picture as to how hard it will be for you to get your website to the front page. If you do do it yourself it is probably going to be a good idea to test a few and don’t try to go for the huge search terms that deliver many thousands of visitors.
If you really want to get results then unfortunately it may be the case that you will need help from a professional. Going online and ranking can lead to great quality leads for your business but clearly this will obviously come at a cost. The cost may be a physical one if you pay someone to do this for you or time as this will be a long haul. Whichever way you look at it getting online is a great way of driving in more business so why not give it a go www.whyseo.co.uk/local/bristol